Nissan to end Infiniti production in Britain

Nissan to end Infiniti production in Britain

Nissan to end Infiniti production in Britain

Infiniti has announced that it will stop production of its Q30 and QX30 models at its Sunderland facility as part of a new "restructuring plan". Nissan showrooms are expected to honour Infinti aftersales and warranty commitments from early 2020.

If the move persists it will end 250 manufacturing jobs in Sunderland. Nissan says it is working on reallocating the staff within the business.

Infiniti is the latest automotive brand to decide to pull out of Western Europe.

Sales of Infiniti cars in the United Kingdom have been poor since it launched in 2008, with just 16 vehicle registrations last month and a total of 750 in the whole of 2018, representing 0.03% of the market, according to figures from the Society of Motor Manufacturers and Traders. There are 55 Infiniti retail stores in western Europe. Nissan does not provide a breakdown of production figures for Sunderland, but it's fair to say that Q30 and QX30 do not make up a significant portion of the 400,000+ cars that roll out of the factory each year. The company said it hopes to find alternative opportunities for these workers.

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Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimise its investments by building the next generation model in Japan. He added that the sales of the company in Western Europe nearly halved previous year to 5, 800 vehicles.

The company said that it is all part of Infiniti's vision to become a top challenger brand in the premium segment.

Sunderland made about 12,000 Infinitis previous year, a sliver of its more than 442,000 total units produced.

Infiniti explained that its decision to depart the Western European market will not affect its Eastern Europe, Middle Eastern, or East Asia operations, all of which show encouraging growth.

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