AT&T Mobility CEO On Fake 5G Logo Backlash: Deal With It

AT&T Mobility CEO On Fake 5G Logo Backlash: Deal With It

AT&T Mobility CEO On Fake 5G Logo Backlash: Deal With It

But 5G E (the "E" is for "Evolution") isn't 5G-it's AT&T's 4G LTE network. Critics said it was disingenuous to suggest devices were connected to 5G when they were actually using a 4G network and that consumers could be confused.

AT&T recently updated its phones to replace "LTE" with "5G E".

"If I now occupy beachfront real estate in our competitors' heads, that makes me smile", AT&T Communications CEO John Donovan said at CES. Only to find out that 5G E isn't really a really network - just 4G LTE. Verizon is already committed to this, saying it will not call its 4G network a 5G network "if customers don't experience a performance or capability upgrade that only 5G can deliver". And once again, AT&T is leading the charge following its decision to mislead subscribers by slapping a silly new "5G" icon on 4G smartphones. Almost a decade ago when the fourth generation of mobile networks was starting to roll out, AT&T started upgrading its network to HSPA+, which is still a form of 3G (basically, think of it as 3.5G). Fortunately for them, AT&T will have some handsets ready for them to upgrade to when the time comes.

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In that same blog post, Legere tried to get ahead of folks that would say T-Mobile did the same thing as AT&T when it branded its HSPA+ coverage as "4G" back in 2010.

AT&T enables almost 2.2 million US business customer locations with high-speed fiber connections by serving almost 500,000 USA business buildings lit with fiber from AT&T.

In a video posted on Twitter, T-Mobile portrays a person who covers his phone's LTE logo with a "9G" sticker, while tweeting sarcastically that "didn't realize it was this easy". In his screed, Malady issued a challenge: "That's why we're calling on the broad wireless industry to commit to labeling something 5G only if new device hardware is connecting to the network using new radio technology to deliver new capabilities". AT&T did hint previous year that it might use other spectrum bands for 5G aside from its millimeter-wave spectrum. AT&T will also use millimeter-wave spectrum for higher speeds, but didn't provide details on when that will go live or how extensively it will be deployed.

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