Apple to No Longer Share Unit Sales for iPhone, iPad and Mac

Apple to No Longer Share Unit Sales for iPhone, iPad and Mac

Apple to No Longer Share Unit Sales for iPhone, iPad and Mac

In August, the tech giant became the first $1 trillion publicly traded US business, a milestone reached after it boosted revenue on higher-priced models such as the iPhone X. Yet just three months later, the company spooked investors by announcing it wouldn't disclose the closely watched iPhone sales figure. The period included about a week and a half of sales of the high-end iPhone XS and iPhone XS Max models.

"We concluded a record year with our best September quarter ever, growing double digits in every geographic segment", Apple chief financial officer Luca Maestri said in a statement.

The company said iPhone revenue had grown by 29%, thanks to an increase in the average selling price of iPhones from $618 a year ago to $793.

Apple's supply partner Wistron, which already assembles entry-level iPhone 6S series in India, is witnessing good sales. Apple's resilience was all the more impressive considering the company is exposed to China at a time of escalating trade tension with the U.S.

So at this point these are the cheapest alternatives to the new iPhones that are quite expensive - even the iPhone XR.

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Analysts had expected earnings per share of $2.78 on revenue of $61.5 billion. Region-wise, all five categorised markets turned in positive revenue, with Japan's 34 per cent rise leading the pack.

Back to the Q4 2018 results, and Apple shared, as is usual, a breakdown of device and service sales units/revenue. The decision to withhold the information was interpreted as a sign that Apple anticipates years of growth in the number of iPhones sold coming to an end, overshadowing what was a record quarter for the California-based company. Apple has also been trying to diversify its revenues away from device sales by offering additional services to its customers. Apple stocks plunged another 6.7% after the conference call. The company is working on digital newspaper subscriptions and original video content for next year. In third place on the revenue chart come the Mac computers, bringing in a decent $7.41 billion from 5.3 million units sold, while 9.7 million iPads chipped in with a "mere" $4 billion.

Apple said revenue from services, which includes iCloud, the App Store and Apple Music, reached $10 billion, in line with analyst estimates. That's a nice jump for a category that saw its lowest sales numbers since 2010 in the third quarter. This would be a significant slowdown from the 20% revenue growth Apple posted in Q4.

Apple's App store has felt the impact of a "moratorium" on Chinese approvals for new games, but that is a domestic issue, he added.

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