Kevin Systrom and Mike Krieger Are Leaving Instagram

Kevin Systrom and Mike Krieger Are Leaving Instagram

Kevin Systrom and Mike Krieger Are Leaving Instagram

You could even argue that Instagram was positioned as an anti-Facebook, although there has been a notable creep of ads and Facebook-style branding in recent updates.

One of the names being touted as the next boss of Instagram is Adam Mosseri. "The founders closely guarded that", said Debra Aho Williamson, principal analyst at eMarketer.

According to a report from Bloomberg, the departures come "after growing tensions with [Facebook CEO] Mark Zuckerberg over the direction of the product".

Systrom, 34, and Krieger, 32, have not given a reason for the timing of their departures.

These days, Instagram is Facebook's most prized possession, though the ouroboros of Instagram and Facebook is hard to parse.

In an interview with The Wall Street Journal that was conducted before Monday's announcement, Kevin makes clear he has no regrets about having sold Instagram to Facebook back in 2012. Crucially, Instagram is popular with teens and young people, a demographic Facebook has had trouble keeping. In fact, it's already done this by adding tools like messaging, the ability to mute users and indications showing whether someone is online. He's now head of product, and has a CV that some of Instagram's loyal users might find ominous - he was formerly in charge of Facebook's Newsfeed.

Instagram, meanwhile, has remained a bright spot for the company.

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Facebook shares were down 1% to $163.66 on Tuesday morning, and have slumped 7.5% for the year so far.

Facebook's increasingly heavy-handed influence over its acquisition has frustrated Instagram's team, especially Krieger and Systrom.

Yet not everyone thinks the high-profile exit means an instant win for Snap.

WhatsApp creator Jan Koum left the company in April following alleged clashes with Facebook management over the handling of personal data, while Oculus chief Palmer Luckey resigned after reportedly funding Donald Trump's presidential campaign, the newspaper says.

Instagram Stories have been a hit on the platform.

The company has started mentioning Instagram more frequently on its earnings calls and taking credit for its success. But as regulators have pushed Facebook to improve information safeguards for individual privacy, to combat addiction to social media, and to stop misinformation or fake news, Zuckerberg and other leaders have been under more pressure to monitor units beyond the core social network. COO Sheryl Sandberg also noted ads have "expanded quite nicely" to Instagram, and it represents a "very healthy part" of growth, which is expected to continue.

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