AMC Theatres launches subscription movie service to rival MoviePass

AMC Theatres launches subscription movie service to rival MoviePass

AMC Theatres launches subscription movie service to rival MoviePass

MoviePass officially has some competition.

Theaters announced Wednesday it will offer a new subscription service that allows moviegoers to see three movies a week for $19.95 per month.

Although there is no carryover from week to week, AMC notes that all three movies can be seen on the same day (with a two-hour buffer between each show time) and that members can see individual movies they have previous seen. AMC Stubs A-List is AMC's next evolution of delivering incredible benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds.

Beginning Tuesday, the theater chain is adding a new tier to its current AMC Stubs rewards program called AMC Stubs A-List. AMC Stubs A-List subscribers will receive free upgrades on popcorn and soda, free refills on large popcorn, a free popcorn and soda on their birthdays, express service at the box office and concession stand, no online ticketing fees and an automatic enrollment into AMC's rewards program. The "week" in which customers can see their three movies will reset every Friday, lining up with the day typical for movie openings.

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While MoviePass is a cheaper option, Variety said AMC will also offer their subscribers screenings in IMAX, Dolby Cinema and RealD.

An AMC representative told The Verge that the company's new service was not intended as a direct challenge to MoviePass.

The comment has been interpreted to be a dig at MoviePass, which was originally founded in 2011 and has been seen as a major disruptor for the movie business.

A-List also allows advance purchase instead of MoviePass's buy-at-the-theater model (a nightmare for popular movies without reserved seating), as well as IMAX and 3-D tickets. The service's parent company Helios and Matheson insists that they are in no danger of going under and the service recently hit the 3 million subscriber mark. With MoviePass, Langdon said she's taking more chances on smaller releases instead of sticking with blockbusters and their sequels. Plus, at least for the time being, that $9.95 a month price point is still more attractive. "Thanks for making us look good AMC!" It will also be interesting to see if chains like the Alamo Drafthouse follow suit and create their own similar service.

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