Apple just took a shot at Facebook's web-tracking empire

Apple just took a shot at Facebook's web-tracking empire

Apple just took a shot at Facebook's web-tracking empire

"Well it turns out, these (like and share buttons) can be used to track you, whether you click on them or not". This would also apply to tools such as "like" buttons and the comment sections of social networks, Apple executive Craig Federighi demonstrated. When websites have those icons, they send information about people's web activity back to Facebook, which uses the information to fill out the personal digital dossiers they have on billions of people in order to improve how it tailors the advertisements Facebook sells.

What Apple is doing, says tech analyst Patrick Moorhead, "is reminding you that you're being tracked", he says.

The changes are not Apple's most expansive in the privacy space, simply an evolution.

"It will become dramatically more hard for data companies to identify your device and track you", Federighi said.

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While Facebook wasn't mentioned during Monday's keynote, Apple has criticized the social network operator recently. The Facebook CEO called the criticism "extremely glib". For years, Facebook has followed users around the web with the help of its tiny thumbs-up button.

Apple seems to be promoting itself as a tech firm that has a higher commitment to user privacy than Facebook and other Silicon Valley companies, however some question whether this is just opportune marketing on the part of Apple, given the controversy emerging around Facebook.

The New York Times reported last week that Facebook had signed partnerships with device manufacturers like Apple and Samsung so that they could "recreate a Facebook-like experience" when it came to features such as messaging and "like" buttons without requiring an app.

In addition to the AR fodder for the nearly 6,000 assembled developers to nerd-out over, Apple also introduced new iOS updates created to improve the way regular iPhone and iPad users interact with their Apple devices. The company added a similar Twitter integration a year earlier, in iOS 5, and support for LinkedIn and Vimeo with iOS 7 in 2013. Adding it to a page allows the social media giant to take note of which pages a user visits. Apple removed those features for all four companies with iOS 11 previous year. We weren't in the data business. "We integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing". So it's a convenience for the user. With the new Mac OS allowing its users' data to stay private, we'll look forward to all the new ways companies will find to spy on us.

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